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	<title>betweenGo &#187; Consulting</title>
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	<link>http://betweengo.com</link>
	<description>We make Ruby on Rails easy.  We make ATG easy.</description>
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		<title>Incorporated</title>
		<link>http://betweengo.com/2011/03/03/incorporated/</link>
		<comments>http://betweengo.com/2011/03/03/incorporated/#comments</comments>
		<pubDate>Thu, 03 Mar 2011 20:58:23 +0000</pubDate>
		<dc:creator>Frank Kim</dc:creator>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[recommendations]]></category>

		<guid isPermaLink="false">http://betweengo.com/2011/03/03/incorporated/</guid>
		<description><![CDATA[Yesterday I incorporated.&#160; My business is now officially betweenGo LLC. Special thanks goes to my lawyer, Allen M. Lee, and accountant, Leyla Hanson.&#160; I highly recommend both. Now I just need to figure out payroll, accounting, etc. Related posts: MeetingKoreans.com launched using Ruby on Rails
Related posts:<ol>
<li><a href='http://betweengo.com/2005/11/08/meetingkoreanscom-launched-using-ruby-on-rails/' rel='bookmark' title='MeetingKoreans.com launched using Ruby on Rails'>MeetingKoreans.com launched using Ruby on Rails</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.flickr.com/photos/jule_berlin/1444822130/"><img style="margin: 0px 0px 0px 7px; display: inline; float: right" title="Bursting | Flickr" alt="Bursting | Flickr" align="right" src="http://farm2.static.flickr.com/1093/1444822130_2841058852_m.jpg" /></a>Yesterday I incorporated.&#160; My business is now officially <a title="betweenGo LLC" href="http://betweengo.com/">betweenGo LLC</a>.</p>
<p>Special thanks goes to my lawyer, <a title="Allen M. Lee" href="http://allemnlee.com/">Allen M. Lee</a>, and accountant, <a title="Leyla Hanson, CPA" href="http://leylahansoncpa.com/">Leyla Hanson</a>.&#160; I highly recommend both.</p>
<p>Now I just need to figure out payroll, accounting, etc. <img style="border-bottom-style: none; border-right-style: none; border-top-style: none; border-left-style: none" class="wlEmoticon wlEmoticon-smile" alt="Smile" src="http://betweengo.com/wp-content/uploads/2011/03/wlEmoticon-smile.png" /></p>
<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fbetweengo.com%2F2011%2F03%2F03%2Fincorporated%2F&amp;title=Incorporated" id="wpa2a_2"><img src="http://betweengo.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p><p>Related posts:<ol>
<li><a href='http://betweengo.com/2005/11/08/meetingkoreanscom-launched-using-ruby-on-rails/' rel='bookmark' title='MeetingKoreans.com launched using Ruby on Rails'>MeetingKoreans.com launched using Ruby on Rails</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>betweenGo Consults with Cineplex to Release Latest Version of Online Store on ATG</title>
		<link>http://betweengo.com/2009/09/01/betweengo-cineplex-store/</link>
		<comments>http://betweengo.com/2009/09/01/betweengo-cineplex-store/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 16:00:17 +0000</pubDate>
		<dc:creator>Frank Kim</dc:creator>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[ATG]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[JBoss]]></category>

		<guid isPermaLink="false">http://betweengo.com/2009/09/01/betweengo-consults-with-cineplex-to-release-latest-version-of-online-store-on-atg/</guid>
		<description><![CDATA[On Monday, August 30 Cineplex launched the latest version of its store running on ATG 2007.1 and JBoss 4.0.5.GA. betweenGo with Bell Canada was proud to be part of this release.&#160; betweenGo implemented the handling of gift cards and product bundles and other eCommerce features. Specific features we implemented for gift cards and product bundles [...]
Related posts:<ol>
<li><a href='http://betweengo.com/2009/07/29/atg-product-bundles/' rel='bookmark' title='ATG Product Bundles'>ATG Product Bundles</a></li>
<li><a href='http://betweengo.com/2008/01/29/demo-ruby-on-rails-store/' rel='bookmark' title='Demo Ruby on Rails Store'>Demo Ruby on Rails Store</a></li>
<li><a href='http://betweengo.com/2009/11/02/how-to-add-multiple-items-to-the-shopping-cart-in-atg/' rel='bookmark' title='How to Add Multiple Items to the Shopping Cart in ATG'>How to Add Multiple Items to the Shopping Cart in ATG</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p style="text-align: center"><a href="http://store.cineplex.com/store/index.jsp"><img style="border-right-width: 0px; display: inline; border-top-width: 0px; border-bottom-width: 0px; border-left-width: 0px" title="Cineplex Store" border="0" alt="Cineplex Store" src="http://betweengo.com/wp-content/uploads/2009/09/lg_cineplex.png" width="271" height="54" /></a></p>
<p>On Monday, August 30 <a title="Cineplex.com" href="http://www.cineplex.com">Cineplex</a> launched the latest version of its <a title="Cineplex Store" href="http://store.cineplex.com/">store</a> running on ATG 2007.1 and JBoss 4.0.5.GA.</p>
<p><a href="http://store.cineplex.com/store/product/giftCardListing.jsp"><img class="alignright" title="Cineplex ..:: Gift Cards" border="0" alt="Cineplex ..:: Gift Cards" src="http://betweengo.com/wp-content/uploads/2009/09/giftcard_left.gif" width="161" height="102" /></a> <a title="Technology consulting for ATG - betweenGo" href="http://betweengo.com/">betweenGo</a> with <a title="Bell Canada Consulting and Professional Services" href="http://www.bell.ca/shop/en_CA_AB/Sme.Sol.Value.Professional.Services.page">Bell Canada</a> was proud to be part of this release.&#160; betweenGo implemented the handling of <a title="Cineplex ..:: Gift Cards" href="http://store.cineplex.com/store/product/giftCardListing.jsp">gift cards</a> and <a title="ATG Product Bundles » betweenGo" href="http://betweengo.com/2009/07/29/atg-product-bundles/">product bundles</a> and other eCommerce features.</p>
<p>Specific features we implemented for gift cards and product bundles included:</p>
<ul>
<li>product listing </li>
<li>search listing </li>
<li>display in cart and throughout checkout </li>
<li>handling of taxes and shipping costs </li>
<li>promotions </li>
<li>inventory status </li>
<li>adding gift cards to the cart (required some JavaScript magic </li>
</ul>
<p>Other features we implemented included:</p>
<ul>
<li>lightbox to display after login if user’s cart has been modified to include items from their last session </li>
<li><a title="How to Debug an InvalidVersionException from Updating an ATG Order - betweenGo" href="http://betweengo.com/2009/08/17/how-to-debug-an-invalidversionexception-from-updating-an-atg-order/">fixed order transaction issues</a> </li>
</ul>
<p>betweenGo was proud to be part of this enjoyable project.&#160; If you need expert ATG consulting <a title="Contact betweenGo" href="http://betweengo.com/contact-us/contact-form/?your_subject=Sales">please contact us</a>.</p>
<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fbetweengo.com%2F2009%2F09%2F01%2Fbetweengo-cineplex-store%2F&amp;title=betweenGo%20Consults%20with%20Cineplex%20to%20Release%20Latest%20Version%20of%20Online%20Store%20on%20ATG" id="wpa2a_4"><img src="http://betweengo.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p><p>Related posts:<ol>
<li><a href='http://betweengo.com/2009/07/29/atg-product-bundles/' rel='bookmark' title='ATG Product Bundles'>ATG Product Bundles</a></li>
<li><a href='http://betweengo.com/2008/01/29/demo-ruby-on-rails-store/' rel='bookmark' title='Demo Ruby on Rails Store'>Demo Ruby on Rails Store</a></li>
<li><a href='http://betweengo.com/2009/11/02/how-to-add-multiple-items-to-the-shopping-cart-in-atg/' rel='bookmark' title='How to Add Multiple Items to the Shopping Cart in ATG'>How to Add Multiple Items to the Shopping Cart in ATG</a></li>
</ol></p>]]></content:encoded>
			<wfw:commentRss>http://betweengo.com/2009/09/01/betweengo-cineplex-store/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>betweenGo now on Twitter</title>
		<link>http://betweengo.com/2009/07/27/betweengo-now-on-twitter/</link>
		<comments>http://betweengo.com/2009/07/27/betweengo-now-on-twitter/#comments</comments>
		<pubDate>Mon, 27 Jul 2009 21:58:29 +0000</pubDate>
		<dc:creator>Frank Kim</dc:creator>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[flickr]]></category>
		<category><![CDATA[twitter]]></category>

		<guid isPermaLink="false">http://betweengo.com/2009/07/27/betweengo-now-on-twitter/</guid>
		<description><![CDATA[betweenGo is now on Twitter so you can follow us there too. I used the following image of an Apple aluminum MacBook keyboard from William Hook on Flickr as my icon. http://www.flickr.com/photos/williamhook/2971294143/ I was going to use this image called “ATG on Red and Pink” from bixentro as my Twitter background but it didn’t look [...]
Related posts:<ol>
<li><a href='http://betweengo.com/2009/08/23/twitter-weekly-updates-for-2009-10-15/' rel='bookmark' title='Twitter Weekly Updates for 2009-10-15'>Twitter Weekly Updates for 2009-10-15</a></li>
<li><a href='http://betweengo.com/2009/09/01/betweengo-cineplex-store/' rel='bookmark' title='betweenGo Consults with Cineplex to Release Latest Version of Online Store on ATG'>betweenGo Consults with Cineplex to Release Latest Version of Online Store on ATG</a></li>
<li><a href='http://betweengo.com/2008/07/22/twitter-and-rails/' rel='bookmark' title='Twitter and Rails'>Twitter and Rails</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p>betweenGo is now on <a title="Frank Kim (betweenGo) on Twitter" href="http://twitter.com/betweengo">Twitter</a> so you can follow us there too.</p>
<p>I used the following image of an Apple aluminum MacBook keyboard from <a title="Flickr: William Hook&#39;s Photostream" href="http://www.flickr.com/photos/williamhook/">William Hook on Flickr</a> as my icon.</p>
<p><a href="http://www.flickr.com/photos/williamhook/2971294143/"><img title="Apple Aluminum MacBook (Late 2008) on Flickr" alt="Apple Aluminum MacBook (Late 2008) on Flickr" src="http://farm4.static.flickr.com/3154/2971294143_5e8890677e.jpg" /></a> </p>
<p><a title="http://www.flickr.com/photos/williamhook/2971294143/" href="http://www.flickr.com/photos/williamhook/2971294143/">http://www.flickr.com/photos/williamhook/2971294143/</a></p>
<p>I was going to use this image called “ATG on Red and Pink” from <a title="Flickr: bixentro&#39;s Photostream" href="http://www.flickr.com/photos/bixentro/">bixentro</a> as my Twitter background but it didn’t look very good as a background.</p>
<p><img title="ATG on Red and Pink on Flickr" alt="ATG on Red and Pink on Flickr" src="http://farm2.static.flickr.com/1260/1345644353_1b52d993dd.jpg" /> </p>
<p>I finally chose this one simply titled “ATG” by <a title="Flickr: delete08&#39;s Photostream" href="http://www.flickr.com/photos/delete08/">delete08</a> because it was more striking.</p>
<p><a href="http://www.flickr.com/photos/delete08/3412267935/"><img title="ATG" alt="ATG" src="http://farm4.static.flickr.com/3149/3412267935_b1335ec992.jpg" /></a></p>
<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fbetweengo.com%2F2009%2F07%2F27%2Fbetweengo-now-on-twitter%2F&amp;title=betweenGo%20now%20on%20Twitter" id="wpa2a_6"><img src="http://betweengo.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p><p>Related posts:<ol>
<li><a href='http://betweengo.com/2009/08/23/twitter-weekly-updates-for-2009-10-15/' rel='bookmark' title='Twitter Weekly Updates for 2009-10-15'>Twitter Weekly Updates for 2009-10-15</a></li>
<li><a href='http://betweengo.com/2009/09/01/betweengo-cineplex-store/' rel='bookmark' title='betweenGo Consults with Cineplex to Release Latest Version of Online Store on ATG'>betweenGo Consults with Cineplex to Release Latest Version of Online Store on ATG</a></li>
<li><a href='http://betweengo.com/2008/07/22/twitter-and-rails/' rel='bookmark' title='Twitter and Rails'>Twitter and Rails</a></li>
</ol></p>]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Questions to Consider When Starting an eCommerce Site</title>
		<link>http://betweengo.com/2009/06/12/questions-to-consider-when-starting-an-ecommerce-site/</link>
		<comments>http://betweengo.com/2009/06/12/questions-to-consider-when-starting-an-ecommerce-site/#comments</comments>
		<pubDate>Fri, 12 Jun 2009 17:34:19 +0000</pubDate>
		<dc:creator>Frank Kim</dc:creator>
				<category><![CDATA[Consulting]]></category>
		<category><![CDATA[ATG]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[Ruby on Rails]]></category>

		<guid isPermaLink="false">http://betweengo.com/?p=720</guid>
		<description><![CDATA[I have done many eCommerce projects and am looking forward to doing more. The most interesting eCommerce projects are the ones that are starting from scratch.  I was fortunate to be a part of several such projects including NFLShop.com, CasualMale.com and OriginalPenguin.com.  Of these the OriginalPenguin.com project was by far the most interesting because I [...]
Related posts:<ol>
<li><a href='http://betweengo.com/2008/01/29/tournament-web-site/' rel='bookmark' title='Basketball Tournament Web Site'>Basketball Tournament Web Site</a></li>
<li><a href='http://betweengo.com/2008/03/12/puzzle-interview-questions/' rel='bookmark' title='Puzzle Interview Questions'>Puzzle Interview Questions</a></li>
</ol>]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><a href="http://ecomworld.wordpress.com/"></a><a href="http://beggs.ca/newsletter/"><img class="aligncenter" title="eCommerce" src="http://beggs.ca/newsletter/images/ecommerce.jpg" alt="" width="432" height="600" /></a></p>
<p>I have done many eCommerce projects and am looking forward to doing more.</p>
<p>The most interesting eCommerce projects are the ones that are starting from scratch.  I was fortunate to be a part of several such projects including <a title="NFLShop.com" href="http://www.nflshop.com/">NFLShop.com</a>, <a title="CasualMale.com" href="http://casualmale.com/">CasualMale.com</a> and <a title="OriginalPenguin.com" href="http://originalpenguin.com/">OriginalPenguin.com</a>.  Of these the OriginalPenguin.com project was by far the most interesting because I was simultaneously the director, lead engineer, and QA. <img src='http://betweengo.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>Whenever I start a project or am consulting for one I ask the following questions to help determine the scope and range of the project.</p>
<ol>
<li>What technology will be used?  J2EE?  ATG?  .Net?  PHP?  Ruby on Rails?</li>
<li>What platform?  Windows?  Linux?  Solaris?  FreeBSD?</li>
<li>How will it be hosted?  Locally?  Shared host?  Virtual host?  Exclusive host?</li>
<li>What database do you use or plan to use?</li>
<li>How many products, product categories and SKU&#8217;s do you have?</li>
<li>How will catalog administration be done?  Should it be part of the web application?  Or will you use a separate third-party application?</li>
<li>How will you manage price lists?</li>
<li>How will you keep track of inventory?</li>
<li>When an order is submitted, how will it be fulfilled?  Who does fulfillment?</li>
<li>How will you handle payments?  Payflow Pro?  Cyber Cash?  CyberSource?  PayPal?</li>
<li>How will you handle taxes?  TAXWARE?</li>
<li>What kind of security do you want?  Will everything be handled securely via SSL?  Do you already have an SSL server certificate for the site?</li>
<li>Will you require that to buy something you have to have an account?  If not will you want to still try to encourage buyers to get an account?  Will you be saving credit card numbers with the account?</li>
<li>Can buyers track their order history, order status, etc.?</li>
<li>What kind of emails do you want sent during the order/fulfillment process?</li>
<li>Will you want to implement promotions and/or coupons?</li>
<li>What kind of catalog navigation do you want?  Do you want a menu like navigation like Amazon.com?</li>
<li>Do you want the buyer to be able to search for items?</li>
<li>Do you want product comparison?</li>
</ol>
<p><a class="a2a_dd a2a_target addtoany_share_save" href="http://www.addtoany.com/share_save#url=http%3A%2F%2Fbetweengo.com%2F2009%2F06%2F12%2Fquestions-to-consider-when-starting-an-ecommerce-site%2F&amp;title=Questions%20to%20Consider%20When%20Starting%20an%20eCommerce%20Site" id="wpa2a_8"><img src="http://betweengo.com/wp-content/plugins/add-to-any/share_save_171_16.png" width="171" height="16" alt="Share"/></a></p><p>Related posts:<ol>
<li><a href='http://betweengo.com/2008/01/29/tournament-web-site/' rel='bookmark' title='Basketball Tournament Web Site'>Basketball Tournament Web Site</a></li>
<li><a href='http://betweengo.com/2008/03/12/puzzle-interview-questions/' rel='bookmark' title='Puzzle Interview Questions'>Puzzle Interview Questions</a></li>
</ol></p>]]></content:encoded>
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